EMerge Americas Convention – Serena Williams Rallies Behind DeFi


At first glance, Bored Apes, Crytopunks, tennis, soccer, and government don’t seem to have very much in common. But look closer, and you’ll find that Serena Williams is the common thread.

Williams is scheduled to speak at the upcoming eMerge Americas convention in Miami, Florida.

Transforming Miami into a Global Tech Hub

eMerge Americas takes place over two full days, April 18 and 19, 2022. This convention is “your opportunity to experience Miami tech like never before.”

The event boasts more than 16,000 attendees, 4,000 companies, 40 countries, and 250 speakers. This is the premier event to learn, collaborate, and meet influencers throughout the industry, no matter what corner of the crypto-universe an attendee inhabits.

The convention runs the crypto-world gamut with speakers from every corner of the industry: technology, entrepreneurship, women in tech, cybersecurity, health-tech, ed-tech, and cryptocurrency.

Williams is one of the headliners, along with other recognizable names like Grammy-winning artist Armando “Pitbull” Perez (yes, it’s that Pitbull) and Shark Tank’s Kevin O’Leary.

Serena Williams: Tennis Titan and Entrepreneur Extraordinaire

Serena Williams has donned not only an influencer role but has transformed into a significant player in DeFi projects. She recently joined Sorare as an advisor.

Sorare has a massive presence and is built on the Ethereum blockchain. It’s a fantasy soccer game that allows users to buy NFTs of famous soccer players and trade them with other users. The platform has 1 million registered users; 270,000 were active monthly.

“Sorare does more than just collectibles. They deliver meaningful interactions between users and their favorite teams or players, which I thought was different.” – Serena Williams (Forbes)

Williams also launched a venture capital firm called Serena Ventures. She ensures that the majority of the company is invested in women-led companies or led by people of color.

In addition, she has invested in multiple crypto company endeavors. Her presence at the conference next to Miami Mayor Suarez and prominent CEOs of blockchain companies is guaranteed to push the DeFi industry even further into the realm of worldwide adoption.

eMerge Americas Propels Crypto Forward; Miami Leads the Way

It’s an exciting time for forward-thinking companies and policymakers. The industry is in the preliminary stages of taking shape, and those who arrive at the cocktail party early will have an opportunity to lead it.

“Public and private sector leaders will discuss the ways city governments can leverage digital assets and blockchain to serve their communities,” said eMerge Americas CEO Felice Gorordo.

Miami leaders have been hard at work to cement their place at the forefront of the crypto universe and this year eMerge Americas sets the stage for the U.S. Conference of Mayors.

That’s what makes this convention so unique – eMerge Americas has combined a global tech conference and a one-of-a-kind mayoral summit. Leaders from across the country will have the opportunity to come together, learn from industry experts, and collaborate.

It’s a testament to Miami Mayor Suarez and the legacy of eMerge Americas that this distinguished group is choosing eMerge 2022 to convene for all of their crypto questions and information sharing. Miami Mayor Francis Suarez has led the way, inviting tech company giants and crypto companies alike to make Miami home. He also lured the annual Bitcoin Convention away from Los Angeles last year.

Mayor Daniella Levine Cava of Miami-Dade county helped ink a deal to make cryptocurrency exchange FTX the official sponsor of the arena where the Miami Heat play.

Both mayors will be in attendance at the convention.

The dawn of policy-making surrounding the blockchain and cryptocurrency are upon us. Those who engage early on will have the opportunity to shape how the industry evolves and who gets a seat at the table.

About Kit

Kit Campoy is a former retail professional turned freelance writer. She writes about Leadership, Retail, and Web3. Contact Kit for your content needs.