Welcome
In 2024, a majority of retail sales in the US, approximately 83.8%, were made in physical stores.
Yet stores are the first to have their resources & training slashed.
We must STOP taking from the frontline.
What’s it to you?
$10k
Cost to replace a single frontline employee.
72%
Of retail employees who left their jobs, left the industry altogether.
💡There goes your bench of talent.
41%
Of retail employees left because they saw no career path.
Clear career path + training = a solid business foundation.
💡You’ll save hundreds of thousands of dollars on turnover.
Know what that means?
The Future of Your Business
is in the Frontline
But what do I know?
01.
46,000 hrs. in retail stores
Whew! I wonder how many steps that is.
02.
The Voice of the Frontline
My newsletter on Substack is read across 50 US states and 67 countries.
03.
#1 New Release in Leadership Training
The how-to retail leadership handbook you wish your company had given you.
Hi, I’m Kit.
I help retail companies cut costs, reduce turnover, and build a resilient bench of talent by investing in their frontline.
About Me
I led teams on a retail floor for 24 years.
After college, I worked my way up through leadership positions on the store floor.
I’ve worked for companies like Old Navy, Lucky Brand, Anthropologie, and Tilly’s. I’ve led through store remodels, global turmoil, double-digit comp increases, and daily chaos.
In 2022, I made the most difficult decision of my career—to leave it.
My path as a writer led me back to retail, but with a new mission.
As The Voice of the Frontline, I leverage my decades of experience to help retail companies invest in their frontline.
It’s the power of community and human connection.
I deliver the unfiltered truth about frontline work. I fiercely advocate for the people who are the pillar of your business.