Hey, I’m Kit.
retail leader turned freelance writer
Freelance Writer for SaaS Retail Tech Companies
Most SaaS retail tech companies miss the mark with their messaging. They offer brilliant solutions, but their communication gets lost on overwhelmed retail teams. That’s where I come in. With 20 years of experience on a retail floor, I translate innovative retail tech into powerful marketing copy. I focus on retailers’ key challenges, like stretching payroll and juggling projects. The result? Increased sales and user adoption for the SaaS companies who work with me.
About Me
I spent two decades leading retail teams in stores. In 2022, I decided to leave a career I loved and pursue writing full-time.
Retail is a profession, and retail leaders operate as business owners. However, most people don’t understand what we do. They think retail is easy; anyone can do it.
But that is false.
Today
I use my vast retail knowledge to help SaaS Retail Tech companies reach their audiences authentically.
If your customer works on a retail floor, you will want me on your team.
Contact me for articles, blog posts, ghostwriting and copywriting.
Retail Leadership Expert
I love talking about retail and the fantastic people that run stores.
If you have a podcast or would like to set up an interview, I’d be happy to chat.
The Retail Leader’s Field Guide:
How to Run a Kick-Ass Store
Where Everyone Wants to Work
✨Book Available Now ✨
About The Retail Leader’s Field Guide
Who is the book for?
Newly promoted store leaders.
Retail leaders in stores.
Anyone interested in leadership or the retail industry.
Don’t companies do their own training?
Yes and there are never enough resources.
Your company may have a great leadership training program or none at all.
This book helps bridge that resource gap.
Why?
When you’re a newly promoted retail leader it can feel like you’ve been thrown to the wolves.
Everyone expects you to have all the answers, but you don’t.
How can it help me?
It will show you how to:
✓ Communicate.
✓ Eliminate double work.
✓ Further your career.
Where can I get it?
Amazon. Click the link below.
Order the book here.
Okay, yes. Gimme that book!
Podcast Appearances
2024
February 14
f’ing up podcast
with deanne rhynard
2023
November 13
endless aisle podcast
presented by NewStore
with Marcus LaRobardiere
2023
July 06
Lead the People
with Matt Poepsel, PHD
2023
January 24
Retail in America
with ron thurston
2022
December 10
The retailistic podcast
with andrew smith
2022
October 26
the positive effect
april sabral
work with me