Running retail stores is gritty, dynamic, and thrilling. From walking the new rolling racks of shipment in the morning with a cup of coffee to the honor of leading strong, supportive, motivated sales teams. 

I spent 24 years thriving in leadership roles for companies like PacSun, Anthropologie, and Tilly’s. 

But as my career evolved, I saw a new way to combine my passion for the industry with another love – storytelling.

My experience working my way up from the shop floor to leadership positions gave me a deep understanding of the challenges and opportunities that retail teams face every day. This understanding informs everything I write, ensuring your content speaks directly to the needs and aspirations of your target audience.

In 2022, I published The Retail Leader’s Field Guide, a testament to my commitment to sharing insights and empowering others in the field. 

Now, as a ghostwriter, I craft engaging content that goes beyond just informing. I help you establish yourself as a thought leader in retail tech, building trust and credibility with potential customers.

Whether it’s crafting compelling blog posts and ebooks or injecting personality into your LinkedIn presence and newsletters, I take on the writing so you can focus on running your business. You benefit from my expertise, delivered in your unique voice and style.

Ready to skyrocket your content and connect with your audience? Let’s brainstorm about how I can help!